In an increasingly digital world, it’s easy to assume that face-to-face industry events might be losing their relevance. But every time we walk a trade show floor—surrounded by the buzz of innovation, the hum of live demos, and the spark of in-person conversations—we’re reminded that trade shows remain a powerful platform for connection, learning, and growth.
This year, attending LogiMat, ProMat and Automate 2025 gave us more than just booth space—it gave us the opportunity to show, not just tell, what we do.
A Real-World Stage for Real-World Solutions
There’s only so much a website or brochure can communicate. Our technology is best understood in action. Whether it’s autonomous mobile robots navigating dynamic paths or intelligent systems coordinating complex warehouse workflows, watching them work in real time is what truly clicks with people. Trade shows give us that live stage—and the reactions we get make every hour of setup worth it.
Meeting the Right People—In the Right Place
From supply chain executives and operations managers to system integrators and industry analysts, trade shows draw a cross-section of decision-makers we rarely get under one roof. It’s not just about visibility; it’s about access. We’ve found that a single conversation in a booth often leads to a follow-up site visit, a pilot program, or even a long-term partnership.
Learning and Listening
The show floor isn’t just for showing off—it’s a two-way street. These events are a prime opportunity to listen to the market. What challenges are people facing in their facilities? What technologies are they exploring? What gaps exist between what’s needed and what’s offered? We come away from every event with sharper insights and a renewed sense of what problems we’re here to solve.
Energizing the Team
There’s something uniquely motivating about seeing our team come together to build the booth, run the demos, and connect with attendees. Trade shows are hard work, but they’re also a celebration of the progress we’ve made and the direction we’re headed. It’s energizing—and that energy carries back into our day-to-day work long after the show ends.
Looking Ahead
As we pack up from Stuttgart and Chicago to Detroit, we’re already looking ahead. New conversations are turning into collaborations. New contacts are becoming customers. And we’re refining how we tell our story—because the next show is always just around the corner.
Whether you’re a long-time partner or someone we just met on the floor, we appreciate the time you spent with us. Let’s keep the momentum going.
