From leveraging changing consumer behaviors to harnessing data, and embracing new technologies, retailers are adapting to meet the demands of today’s consumers. Retailers continue to invest in and explore the metaverse, and an increasing number of brands are stepping forward to leverage the few good bits like AR/VR/mixed reality. However, challenges persist as questions arise about how to make these endeavors profitable.
ForwardX Robotics CEO & Founder, Nicolas Chee, stated, “The future of retail will be defined by the seamless integration of technology with physical and digital stores, enabling immersive and personalized shopping experiences. ECommerce and mobile technology will play a significant role, with augmented reality, virtual reality, and AI-driven personalization becoming key drivers of customer engagement. With the growing popularity of eCommerce, services like same-/next-day delivery will become the standard that retailers must meet to remain competitive. To keep pace, automation solutions will be essential for retailers. Retailers who successfully navigate this transformation will thrive and be able to cater to the evolving needs and preferences of their customers.